Most businesses pour everything into getting found and forget the five stages that come after. Map your journey from stranger to advocate, see your touchpoints at each stop, and spot the gaps where people quietly fall off.
It's easy to obsess over getting noticed. But a customer passes through six stages on the way from "never heard of you" to "tells their friends" — and a gap at any one of them quietly drains the work you did to get them there.
You can't fix a stage you've never looked at. Laying the whole journey out on one screen shows you exactly where the handoffs break — usually somewhere boring like the moment right after someone buys.
Fill in what you do at each stage. Empty stages light up as gaps. Nothing is sent to a server — it all runs in your browser.
Where to start once you can see the holes.
A break early in the journey means fewer people ever reach the later stages. Patch the first red stage before polishing the ones near the end.
Onboarding and retention are the most-skipped stages and the cheapest wins. A simple welcome and a follow-up often beat spending more on ads.
You don't need a fancy funnel. One deliberate thing at every stage — a reply, a reminder, an ask — already puts you ahead of most.
Walk the map as if you were the customer, not the owner. Pretend you just discovered yourself today — at each stage ask "what would actually happen to me next?" The honest answer is usually where your real gap is hiding.
This is Day 34 of 120 free drops inside the Sidekick Summer Slam. One marketing or operations tool to your inbox, every single day from May 8 → September 4.
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